Embr Entertainment has been experiencing rapid growth, with its focus on vertical mini-dramas. As a result, the company has caught the attention of notable publications like Forbes. Forbes recently wrote about us and our work, highlighting the expansion of the format we are working with in the United States. We take great pride in this accomplishment, as Forbes is one of the most important magazines in the country.
Visibility and publicity are crucial in this industry, particularly for a growing company like ours.
Read about us here! forbes.com
Vertical mini-dramas, also known as vertical shorts or micro-dramas, refer to feature-length films distributed in 1–2-minute episodes on mobile platforms. They are usually romantic melodramas targeting the female demographic, but more genres are being explored. The format started gaining traction in China around 2020 and has become a global phenomenon. Vertical shorts satisfy the insatiable demand for short-form, vertical content for a mobile-centric, global audience inundated with constant distraction. They are easily shareable on social media and offer a wide variety of content.
The following is an Infographic created to show, inform, and teach others about the rising of the vertical format in the United States of America.
